Gamedesign / Branding - Happy

November 2016

Photoshop | Illustrator

"Happy" is an app concept to explore undiscovered spots within a city. In this case, I introduce to you a beagle dog named 'Happy' who will lead the user through a city with his interactive trail to find new locations. This is a user-friendly way that businesses can promote their shops through a character, which creates a connection with a new resident or visitor i.e. the app user. 'Happy' is able to guide the user from one shop to another giving related suggestions and easy routes to walk.
This project was part of my internship at Kastanie Eins, where I was responsible for creating the character, illustrating it and creating the mockups for the Screen-Design for the potential app.